Yandex Search
It’s Okay
to Not Know
People are often embarrassed to admit they don’t know something. But Yandex thinks that’s perfectly fine. We had to go out and tell humankind yet again that they can find anything they want online. Micro-influencers did the talking for us this time by revealing what they don’t know, some even bringing their parents along to make it more relatable.
Complete ignoramuses:
Creative Director
Alexandra Novokhatskaya
Senior Producer
Inna Omelchenko
Copywriter
Valentina Ekimyan
Art Director
Nikolai Nikitin
Head of Product Marketing
Daniil Kolesnikov
Alexandra Novokhatskaya
Senior Producer
Inna Omelchenko
Copywriter
Valentina Ekimyan
Art Director
Nikolai Nikitin
Head of Product Marketing
Daniil Kolesnikov
MARKETING MANAGER
DARIA ZHDAN
DIGITAL PR MANAGER
BOGDAN PETRENKO
HEAD OF DIGITAL PR
ALEXANDRA YUDANOVA
DESIGN DIRECTOR
GENNADY LOKHTIN
DARIA ZHDAN
DIGITAL PR MANAGER
BOGDAN PETRENKO
HEAD OF DIGITAL PR
ALEXANDRA YUDANOVA
DESIGN DIRECTOR
GENNADY LOKHTIN
OTHER WORK
