Chill as You Will

If only we could flop onto the couch, turn on a great movie, and do absolutely nothing... This Yandex TV campaign was all about how easy it is to chill out with voice control.

People liked the movies so much that we set up seals, a Russian symbol of relaxation, in malls. With relaxed offline activation, you «seal» it up in front of the TV and pick up juicy bonuses from the brand without moving a muscle.

Stuffed seals were handed out to our chillest fans.