YANDEX STATION
Sounds Easy
Up to 70% of Russian preschoolers suffer from speech defects. But since there are more editors than there are speech therapists, fixing the problem isn’t as simple as correcting a bit of text.
We came up with Sounds Easy, which is song-based speech training with Alice, your voice assistant. She has 45 million users, and every kid in Russia knows and chats with her daily. Sounds like a great opportunity to practice sounds, no? We combined Yandex speech technology with the speech training to create the ultimate speech workout covering the eight most difficult sounds. The song lyrics were written by professional poets and sung by popular artists under our supervision.
A whole set of characters make learning more fun. They were also voiced by artists. Kids love our training. Therapists recommend it. We earn awards. Everybody wins!
& Honoree
Alexandra Novokhatskaya
Senior Producer
Inna Omelchenko
Producers
Olga Zarenok, Ekaterina Kovaleva
Copywriters
Konstantin Pudan, Valentina Ekimyan, Alexey Kalyan
Senior Art Director
Vasiliy Ovchinnikov
Art Director
Nikolai Nikitin
Director of Marketing, Portal and Search
Petr Abroskin
Head of Smart Device Marketing Group
Galina Tomashevskaya
Acting Head of PR, Media Services
Matvey Kireev
PR Manager
Bogdan Petrenko
Senior Editor
Vladimir Lopatka
Maria Makeeva, Elizaveta Strelkova, Margarita Artemenko, Natalya Tkachuk, Alya Ageeva, Mikhail Borisenok
Head of Editing Department
Alexey Kadaner
Editor
Kirill Egerev
Special Project Editor
Mika Golubovsky
Yandex Dialogs Platform Manager
Pavel Kaplya
GR Manager
Serafima Pavlova
Product Manager
Boris Papinyan
Illustrator
Denis Borisov
Recording Studio
Epic Production (Hype)
Production
Tushite Svet
